Nolbl Entertainment was formed in 2020 by Johaan “Dub AZ” Washington as a record label. However, during his stay in Atlanta, Georgia, he quickly redirected his focus to what he could contribute to the industry as a whole. Ideas became more important to him than money. He decided to launch a concept he created in the winter of 2016. This concept was “Im Back Outside”.
With support from the New York and Atlanta music scenes, this concept was pushed forward. The integration in all media was executed swiftly. This idea generated revenue and venues that were missing across all entertainment mediums, from sports to concerts and tours. The saying “I’m Outside” or “I’m Back Outside” has been used by musicians, actors, athletes, and common folk in the first half of this decade.